Media relations is not about selling your products or services – that is what other sales and marketing tools are for. For a small-to-medium sized business, it usually means identifying the media outlets that are watering holes where many of your ideal customers gather, and being included in those media outlets in a positive way that shows that you are helpful, knowledgeable and accessible. Read on for more!
You may have heard about the recent Anstis decision held by the High Court of Australia where a student was able to claim study expenses against her government assistance payout. Please review the circumstances for the 2011 financial year and note the change made by the recently handed down Budget.
An inspiring and ever resourceful business owner that is going great guns is Michael Halligan. Catch this brief introduction to the man behind the ever growing marketing business – Engage Marketing.
Moving houses or offices physically is often seen as the most difficult and stressful step. But once you’re in or just before, you may wish to update your contact details with the providers below, otherwise your actual move may become even more chaotic in the short term.
There is no one system (size) fits all solution but there must be a system that’s right for your business. If your debtors are not converting to money in the bank, you have no cash flow to pay staff, your creditors or yourself (but you already know that!). This post has some suggestions on how you may be able to control your debtors […]