An article kindly contributed by Gina Lofaro aka ‘the wordmistress’

Are you a numbers person or a words person? … and does it affect the way you do business?

Left brain, right brain, we all operate more on one side of our cranium than the other. Some of us are more adept at handling complex mathematical equations whilst others of us are more proficient at articulating things verbally.

For me – a writer, copywriter, some-time stand-up comedienne – words are my easiest tools to work with. But put me in front of a pad of numbers, and I’m prone to panicking. Once upon a time, I was accused of not doing my best where my accounting paperwork was concerned. This was entirely unfair since I was doing my best, but my best was far, far inferior to his best paperwork efforts.

So I posed an interesting challenge. “How about you write for me, a 1,000-word article on any topic of your choosing? It has to be 100% grammatically correct with no spelling errors or typos and it has to be interesting!”

Well, he just laughed. At first. […]