FletcherFind#3 – Interview with Jake Thomas of Emroy Print & Design
Can you describe what you do in 140 characters or less?
We don’t just sell printing, we sell first impressions. We help businesses (big and small) get the most from their printed material.
I understand that you look after quite a lot of professional services firms. Is there anything that you see them doing consistently wrong?
My personal dislike is a cluttered business card, a business card is not a brochure, it’s a business card.
And what about something consistently right?
Consistent branding – It conveys a sense of professionalism which in my opinion is very important in professional industries.
Are social media details on business stationary now becoming the norm?
Increasingly yes – having your online + offline marketing working in sync in very important.
When ordering stationery, is it a simple, ‘’I need so much of this file and off you go?’’ What do we need to look out for or ask when ordering stationery?
We check files to ensure they are correctly set up for print – making slight modifications complimentary as necessary.
These days, a lot of businesses set out to be different and memorable within their industry. Are there any unique products that you have been a part of?
A client, @Erinna attached a packet of seeds with her greeting cards to convey a “helping your business grow” message http://bit.ly/914Spu
I would guess that you have a lot of last minute emergency requests. Any tips to counter emergency calls being required?
As flexible as I am, I am limited to the capacity of machines. It’s best to ensure the critical items are always in good supply.
A lot of people don’t know the differences between gloss, matt, glaze, gsm’s, sizes required etc – how do you help get around it?
It’s my personal ambition for my customers to understand the print industry. This gives them greater control & helps me meet their expectations.
And finally, any advice for a business seeking a new printer/stationery provider?
Check previous testimonials, ask for an “all inclusive price” & don’t be afraid to ask what their quality control measures are.
Contact Jake via:
Website – www.emroy.com.au
Twitter – @EmroyPrint
Facebook – http://www.facebook.com/?ref=home#!/EmroyPrint
Interviewed by Janna Fikh of Fletcher Tax Accountants
01/11/10
Nice tips Jake! Great questions Janna! A very handy @FletcherFind #3
Thanks for sharing.
Another fantastic Fletcher Find Janna – Jake @ Emroy Print conveys a true dedication to his business and to his customers
Congratulations on finding great businesses to highlight for us
Leanne
Maximising Your Business Profits
My late husband and I owned a medium sized commercial printing company, when the printing industry was making the transition into the digital age.
I take issue with the digital citizens hypothesis, that business cards are no longer necessary.
On the contrary, the difference today is, the business card is no longer in the standard business format. The more creative the business card, the more innovative, or forward thinking you are perceived to be.
Business cards have become the new art form.
Great interview Janna and good insider tips Jake – thanks.
Love Catherine’s view that business cards have become the new art form – need to review my business cards on that basis!
Suellen
Great interview. I’ve dealt with Jake before, he’s an awesome printer
@Sally – Thanks for the feedback =) Glad you got a little something out of my <140 char messages =)
@Leanne – I must admit, printing is my passion so I'm glad that shines through!
@Catherine – I agree – As important as a digital profile is, a business card is still your best and most important marketing tool!
@Suellen – No problems! Thanks for the feedback, glad you got a little something from the article. Be sure to get in contact when your ready to take your business cards to the next level!
@Chris – Thanks for the great feedback =)
- Jake
Thanks for this, Janna and Jake.
Sorry to not have posted here earlier but I left my comment on your Facebook (Fletcher Tax page). I do get a bit confused when posts are published in multiple places. In future, I will come to your blog to comment so that at least you get ‘the traffic’.
I haven’t had a business card in years, but have just had a load printed to share my work as an artist.
Best, Robin
Many thanks for stopping by Robin. The posts are now housed on my blog with direct feed to Facebook.
Would love to see your new batch of cards once they have been printed – sounds intriguing!
Hi Suellen, I don’t believe I have yet seen your business cards. Look forward to seeing the upgrade if you head down that route.
Absolutely agree Catherine. Innovation is what sticks in people’s mind and is definitely an art form to get right.
Many thanks for stopping by Leanne. Jake definitely does goes above and beyond the printing services I’ve had in the past.
Very glad that you found it of use Sally!
When’s your turn to be a #FletcherFind?
Agree 100% Chris – thanks for stopping by.