Media relations is not about selling your products or services – that is what other sales and marketing tools are for. For a small-to-medium sized business, it usually means identifying the media outlets that are watering holes where many of your ideal customers gather, and being included in those media outlets in a positive way that shows that you are helpful, knowledgeable and accessible. Read on for more!
Not all business is good business. Keep certain questions in mind to prevent unnecessary complications in the long (or short) term! […]
Recently I’ve been thinking more and more about etiquette within relationships – specificaly business to client relationships.
At what point does business become personal? Or at what point should business become more personal?
It seems that this question depends on your own sense of limits and willingness to share. […]
We are on a social networking frenzy in 2010, learning about LinkedIn, Facebook, Twitter, YouTube and any other platform that comes within our midst.
As a lot of business owners have not as yet jumped on the Twitter bandwagon or know if its relevant to them or their business – I’d like to share what I’ve learned about Twitter so far.
Twitter may not be for you or your business. Considering how many people and businesses are starting to use Twitter as part of their daily marketing schedules – can you afford not to try it?
I often have small business start ups asking me for effective and affordable ways to market themselves.
It’s the things that are out of the every day norm that get noticed and talked about the most. Think outside the box and have fun!
Have a read of these 30x practical (and affordable) suggestions which you can apply in YOUR business.